This project was born from a collaboration with our partners at Illusion Makers, who invited us to join the production of a commercial for the official beer of Benevento Calcio. The brief called for something more than a standard product spot — it needed atmosphere, symbolism, and emotional weight tied to the team’s identity.
We handled the entire 3D production, from asset creation to look development and animation. Illusion Makers took care of direction and compositing, shaping the narrative and integrating the CG elements into the final shots. The workflow was built to ensure tight visual coherence between digital assets and live-action plates.
The final result is an emotional commercial that draws inspiration from old magical tales, blending realism and suggestion. Rather than explaining the product, the ad evokes a sense of tradition, myth, and belonging — turning a beer into a symbol rather than just an object.
Direction: Alfonso Pontillo
CG: Riccardo Fasoli
Editing: Fabrizio Oggiano
Voiceover: Barbara Sirotti
